Marketing

In this video, Mike Klinger talks about what attraction marketing is. As the video begins, you will see that the this particular video is using attraction marketing on the phone. However, at about the 3:30 mark, he does a quick review on exactly what attraction marketing is.

 Like with any business, network marketing success “happens” by attracting a growing number of relationships into your sphere of influence—people interested in what your business offers.

Successful people accomplish that by providing value… they give something before they pitch their products or deal, and that’s what attracts people to them so they have an opportunity to make more sales and and grow their business more effortlessly.

Giving something before you expect to receive is the start of any lasting relationship.  

But a large segment of the MLM industry has lost sight of it.  They want something for nothing.  Or, they think ’sharing company information’ is giving value when it’s nothing more than pitching a deal—which people resist.

Attraction Network Marketing Tips To Attract Leads to You

If you are looking to master the attraction network marketing business model there are a number of approaches that you can take to do so. Many distributors get stuck and are never able to build the momentum that they need to take their businesses to the next level.  The reason is because they fail to master the skills of attraction marketing for their business opportunity.

The following are tips to help you build your network marketing business using attraction marketing.

#1 Avoid Being The “Jack of All Trades” In Attraction Network Marketing

There are a number of distributors that try to master everything in attraction marketing.  These distributors often fail because by diluting their efforts they master nothing. If you are new to this business model the best approach is to pick ONE area that you feel you can master. Focus on that one area until you feel you have maximized all of the leads you can generate or at least until you feel you are outstanding in that area.

#2 Don’t Give Up On Attracting People to Your Business Opportunity Too Soon

Many distributors fail at attraction marketing because they give up too soon.  They expect it to be the “magic wand” that they can wave and magically transform their business.

It doesn’t work like that.

Attracting people to your business opportunity is both an art and a science that takes months, if not years to master.  You are not going to master these skills overnight. Often, if you are just getting started, it make take a month, even several months before you recruit your first prospect to your business opportunity.

#3 Learn To Provide Value to Your Network Marketing Leads

People are looking to work with people that provide value to them.  Trying to attract people by just selling them on your business opportunity isn’t going to provide a whole lot of value. To provide value you want to offer your network marketing leads information that can improve their lives.  The information you offer should be based on the type of lead that you are generating.

For instance if you are generating leads to create a list of distributors already in network marketing, offer information that will help them to build their network marketing business. If you are generating leads of prospects that are looking for a business opportunity, offer them information that will help them to find and select the best business opportunity.

#4 Do Proper Keyword Research for Your MLM Network Marketing Sales Leads

The large majority of the marketing strategies that you are going to use to attract prospects to you require keyword research.  Keyword research is the act of discovering what words your prospects are likely searching for on the internet. Whether you are marketing with articles, doing video marketing, doing audio marketing or marketing on pay per click search engines, keyword research is vital for attracting prospects to your business. Taking the time out to properly research your target prospect will save you hundreds, if not thousands of dollars and save you hundreds, if not thousands of hours in wasted effort. To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.

For Massive Success in Attraction Marketing, You Must Be A Go-Giver -by Jerry Graham

Attraction marketing is based on the premise that you attract customers that are interested in what you have to offer rather than pursue prospects that may or may not be interested. For most, especially in the network marketing business, it is a complete turn-around in mindset.

Many of us were taught the “three-foot rule” which basically suggests that we should share our business or product opportunity with anything that moves and can fog a mirror.   The overzealous application of that idea has long tainted an otherwise respectable and legitimate business model. We were also taught clever ways to “overcome” almost any objection that came our way.   Again, effectively “manipulating” people to do what we wanted rather than what they wanted.

Attraction marketing, on the other hand, just fundamentally makes more sense.   Simply let people know what you have to offer, and make it convenient for those who might be interested to come to you.

Set Yourself Apart with Attraction Marketing 

However, with attraction marketing, the marketer must find a way to set him or herself apart from the multiple thousands of messages that are competing for attention. One of the best ways to cut though the competing messages is to develop an audience of people who know, like, and trust you.   That’s what the various social marketing tools are all about. 

One of the best strategies to find people who are interested in what you have to offer is to be willing to give them information and help with whatever they are interested in.   If for example, someone is looking for some health or nutrition advice because of an issue they might be having, they will start searching through the Internet for answers.

They are naturally going to be attracted to the person(s) who demonstrates a significant amount of expertise, often by offering significant amounts of advice… and usually for free via articles, blogs, and other forms of social media.

In the past, most thought that it’s your expertise that sets you apart from others.   Why should you just give it away? The answer was usually, “I shouldn’t!” “I can’t!”

But it’s actually a very good question.   Yes, it is your expertise that sets you apart, and the reason you should be willing to give it away is that the very act of giving it away truly sets you apart from others and makes you extremely attractive.

The Go-Giver by Bob Burg and John David Mann

The best business book in the past several decades was published just about a year ago now.   In that book, The Go-Giver, co-authors Bob Burg and John David Mann tell an incredibly compelling little story that demonstrates that the key to “stratospheric success” is to be a go-giver. 

The bottom line is you can’t give too much away.   The more you give, the more you will gain in the long run.   Maybe not directly from whom you gave to—after all that wouldn’t really be giving, would it? 

One of the key laws from Burg and Mann’s book simply states, “Your income is determined by how many people you serve and how well you serve them.”What better vehicle to serve massive amounts of people than by attraction marketing on the internet?  

Make your mantra “give it away!”

The faster you shovel it out the front door, the faster it will come in through the back.   Become a go-giver!